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Influencer Helps Social Media Famous Individuals Partner with Brands Their Way

Being probably one of the keenest people I know on social media (no joke – it’s actually quite sad), I always look towards recommendations from friends, celebrities and social media bloggers. Word of mouth has and always will be one of the strongest marketing tools because there’s reliance and testing done, which means there’s less risk.
‘Influencers’ are essentially - social media famous individuals. Someone with a large following online who look to help their audience by showing them products/services which they like and have worked for them.

I trust these influencers’ decisions (avoiding the obvious ‘sell-outs’) because they have trialled these products/services first hand, for example my hair styling products come from a girl on Facebook who designs hair extensions. However, I’m not the only one – they usually have large followings from 100s to millions on social media. With their audience all wanting to know what the next big thing is.

‘Influencer’ is the middle man. By linking the companies’ products/services to the right influencer audience – attracting the correct niche of customers and having higher returns on investment than just a general ad in a magazine. One that can be tracked and monitored too through promotional coding.

Why Influencer? Well, I don’t know about you, but I only know a handful of individuals with a large social media following that I actually have an interest in. There are thousands of online bloggers who are all doing unique things – it would take hours to find one that was right for you!

Also, anyone is capable of being an influencer. Literally – anyone! So, you need to find the individuals who actual encourage purchase. Additionally, geography plays an important role too because it’s all well and good having an influencer with a 1.5 million audience to your target market, but if they are based in America and you’re in the UK – it may become tricky.

Influencer does all that hard work for you. Using a spectrum of social media accounts such as Instagram, Facebook and Twitter, working alongside some of the most popular influencers’ accounts – helping connect brands to influencers.
In 2015 – advertisers saw a ROI of 9.6 times their investment on influencer marketing – rising x6.85 time than in 2014!! Showing the power behind influencers and what they have to offer!
See more at www.influencer.uk



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